Audience
Discipline
Discipline: Business/Marketing

- Student
- Instructor
- Business/Marketing
- Accounting

Accounting for Business provides a crystal clear, accessible introduction to the core accounting topics non-specialist students need to master, helpin...

- Student
- Instructor
- Business/Marketing
- Accounting

Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises th...

- Student
- Instructor
- Business/Marketing

A clear, user-friendly, and inspiring guide to developing essential critical thinking skills, with unique practitioner and student interviews to help ...

- Student
- Instructor
- Business/Marketing

The only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment.

- Student
- Instructor
- Business/Marketing

Award-winning, best-selling, and authoritative: the business ethics book of choice.

- Student
- Instructor
- Business/Marketing

The gold standard textbook in business research - trusted, comprehensive, supportive.

- Student
- Instructor
- Business/Marketing

Business Research Methods is a clear, comprehensive, and engaging guide designed specifically for business students on a research methods course or co...

- Student
- Instructor
- Business/Marketing

Consumer Behavior & Insights, 1e by Diane M. Phillips helps students make the connections between theories, methods, and real-world issues--for consum...

- Student
- Instructor
- Business/Marketing

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories ...

- Student
- Instructor
- Business/Marketing

Practical, global and rooted in research: a holistic consideration of consumer behavior demonstrating how seminal theories and cutting-edge research i...

- Student
- Instructor
- Business/Marketing

The most authoritative, complete, and critical guide to corporate governance.

- Student
- Instructor
- Business/Marketing

The most accessible and user-friendly introduction to corporate governance, providing broad coverage of international issues and clear examples of the...

- Student
- Instructor
- Business/Marketing

The most trusted and applied textbook on corporate social responsibility; both critical in approach and contemporary in coverage.

- Student
- Instructor
- Business/Marketing

Succinctly blends practical know-how with a sound theoretical base to empower students for success throughout university and beyond.

- Student
- Instructor
- Business/Marketing

A concise text taking a critical approach to leadership to reveal the complex dynamics of power, identity and purpose in organizations and wider socie...

- Student
- Instructor
- Business/Marketing

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketi...

- Law
- Business/Marketing
- Economics
- Psychology
- Biology and Life Sciences
- Political Science/Politics

We have been inspired by the Black Lives Matter movement to contribute to the global conversation on anti-racism, as well as other critical social iss...

- Student
- Instructor
- Business/Marketing

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insi...

- Student
- Instructor
- Business/Marketing

The most multi-perspective, succinct, and applied guide to international business environments.

- Student
- Instructor
- Business/Marketing

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by real-world examples from a d...

- Student
- Instructor
- Business/Marketing

The most trusted and thought-provoking introduction to employment relations, examining key employee relations issues from a critical perspective.

- Student
- Instructor
- Business/Marketing

Succinct, applied, realistic: this highly-engaging introductory textbook is written by both an educator and two practitioners providing readers with t...

- Student
- Instructor
- Business/Marketing

The most comprehensive and critical textbook on knowledge management, in an accessible, concise format.
Resources for lecturers and students for this ...

- Student
- Instructor
- Business/Marketing

The only textbook to connect an authoritative, critical understanding of leadership theory with the development of reflective leadership practice.

- Student
- Instructor
- Business/Marketing

The definitive introduction to the study of leadership, covering key theories and issues whilst examining leadership practice through a range of disti...

- Student
- Instructor
- Business/Marketing

Clear and well-integrated, Managing Human Resources uses the authors' well-established Integrative Framework for Managing Human Resources to describe ...

- Student
- Instructor
- Business/Marketing

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, international editi...

- Student
- Instructor
- Business/Marketing

The theories. The relevance. The reality. The complete package.

- Student
- Instructor
- Business/Marketing

The theories. The relevance. The reality. The complete package.

- Student
- Instructor
- Business/Marketing

Concise, engaging, relevant: light on quantitative techniques and packed with cases offering a real-world perspective, this text provides the most acc...

- Student
- Instructor
- Business/Marketing

The only textbook to use a three-perspective framework to explain, explore, and evaluate organizational theory in a distinctively engaging style.
Reso...

- Student
- Instructor
- Business/Marketing

King and Lawley is the bestselling textbook in organizational behaviour: critical, practical, and supportive. The thoroughly updated fourth edition of...

- Student
- Instructor
- Business/Marketing

As the most critical yet accessible introduction to organizational behaviour and work this book will help you understand the complexities of organizat...

- Student
- Instructor
- Economics
- Business/Marketing

The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically ab...

- Student
- Business/Marketing

The Pocket Guide for Students: Navigating Your University Journey is a reassuring, practical, and friendly book designed to help all students, from al...

- Instructor
- Business/Marketing

Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. I...

- Instructor
- Business/Marketing

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digit...

- Instructor
- Business/Marketing

In today’s multibillion dollar sports industry, focusing on winning is a losing strategy. Teams and leagues are facing unprecedented competition...

- Student
- Instructor
- Business/Marketing

With strong foundations in theory and a wide range of current and international examples, Strategic Advertising Management presents an overview of how...

- Student
- Instructor
- Business/Marketing

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and act...

- Student
- Instructor
- Business/Marketing

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have ...

- Student
- Instructor
- Business/Marketing

The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM ...

- Student
- Instructor
- Business/Marketing

The most applied, relevant, and clearest guide to strategic marketing equipping students with the tools, mindset, and skills to develop successful mar...

- Student
- Instructor
- Business/Marketing

Placing people and strategy at its core, this is the most relevant and forward-thinking text on project organizing.

- Student
- Instructor
- Business/Marketing

A new breed of strategy textbook for a new generation of strategists, Strategy: Theory, Practice, Implementation puts the implementation of strategy c...

- Student
- Instructor
- Business/Marketing

Insightful, empowering, and with implementation at its core: this text will teach you how to think, talk, and act like a strategist.

- Student
- Instructor
- Business/Marketing

The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the...

- Student
- Instructor
- Business/Marketing

Unlike most business statistics textbooks, Vital Statistics offers an approachable, calculus-optional introduction to statistics with a careful presen...