Description

Instructor resources to accompany Strategic Marketing 4e:

  • Additional extended case studies with teaching notes
  • Case study teaching notes
  • PowerPoint presentations
  • Test bank containing multiple-choice questions
  • Suggested videos for use in class
  • Examination questions
  • Student group assignments

Other resources for Strategic Marketing, 4e Instructor Resources

Student resources to accompany Strategic Marketing 4e:

  • Self-test multiple choice questions with answer feedback
  • Case study guide
  • Links to additional resources (articles, videos, and other resources)
  • Chapter summaries
  • Additional exercises
  • Flashcard glossary

Explore Resources: