Chapter 10 True/False Quiz

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. Principles of ordinary conversation suggest that respondents will tend to interpret two similarly worded questions as having the same meaning.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Satisficing may explain why some respondents tend to give "no opinion" or "don’t know" responses.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Closed-ended questions are more valid than open-ended questions because they offer standard response options.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Survey questions always should explicitly provide the "don’t know" response option.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. A good source of survey questions is questions developed by other researchers.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Opening questions in a survey should be simple and closed-ended.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Providing a reference period such as yesterday or last week generates more accurate reporting of behavior than just asking respondents what they usually do.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. One way of avoiding response bias tendencies is to vary the arrangement of questions.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Cognitive interviewing attempts to understand respondents' thought processes in answering survey questions.

a) TRUE correct incorrect

b) FALSE correct incorrect

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. Behavioral coding and respondent debriefings are designed to make field pretesting more systematic and reliable.

a) TRUE correct incorrect

b) FALSE correct incorrect