Chapter 9 Learning Objectives:

  1. Describe the three general features of surveys.
  2. Distinguish between cross-sectional and longitudinal survey designs.
  3. Discuss the strengths and weaknesses of face-to-face, telephone, paper-and-pencil, computer-assisted, and mixed modes of data collection.
  4. Describe the steps in the process of planning and conducting a survey and apply them to a research topic.
  5. Evaluate surveys as a method of data collection, identifying their strengths and weaknesses.