Chapter 9 Learning Objectives:
- Describe the three general features of surveys.
- Distinguish between cross-sectional and longitudinal survey designs.
- Discuss the strengths and weaknesses of face-to-face, telephone, paper-and-pencil, computer-assisted, and mixed modes of data collection.
- Describe the steps in the process of planning and conducting a survey and apply them to a research topic.
- Evaluate surveys as a method of data collection, identifying their strengths and weaknesses.