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Chapter 9 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 9 Multiple choice questions
Sampling in quantitative research
Quiz Content
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A sampling frame is:
a summary of the various stages involved in designing a survey.
correct
incorrect
an outline view of all the main clusters of units in a sample.
correct
incorrect
a list of all the units in the population from which a sample will be selected.
correct
incorrect
a wooden frame used to display tables of random numbers.
correct
incorrect
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A simple random sample is one in which:
from a random starting point, every
n
th unit from the sampling frame is selected
.
correct
incorrect
a non-probability strategy is used, making the results difficult to generalize.
correct
incorrect
the researcher has a certain quota of respondents to fill for various social groups.
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every unit of the population has an equal chance of being selected.
correct
incorrect
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It is helpful to use a multi-stage cluster sample when:
the population is widely dispersed geographically.
correct
incorrect
you have limited time and money available for travelling.
correct
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you want to use a probability sample in order to generalise the results.
correct
incorrect
all of the above.
correct
incorrect
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The standard error is a statistical measure of:
the normal distribution of scores around the sample mean.
correct
incorrect
the extent to which a sample mean is likely to differ from the population mean.
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the clustering of scores at each end of a survey scale.
correct
incorrect
the degree to which a sample has been accurately stratified.
correct
incorrect
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What effect does increasing the sample size have upon the sampling error?
It reduces the sampling error.
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It increases the sampling error.
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It has no effect on the sampling error.
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None of the above.
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Which of the following is
not
a type of non-probability sampling?
Snowball sampling
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Stratified random sampling
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Quota sampling
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Convenience sampling
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What are some of the features making online communications, and therefore online surveys problematic?
Many people have more than one email address
correct
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Many people use more than one internet service provider (ISP)
correct
incorrect
A household may have one computer but several users
correct
incorrect
All of the above
correct
incorrect
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Which of the following is
not
a characteristic of quota sampling?
The researcher chooses who to approach and so might bias the sample
correct
incorrect
Those who are available to be surveyed in public places are unlikely to constitute a representative sample
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The random selection of units makes it possible to calculate the standard error
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incorrect
It is a relatively fast and cheap way of finding out about public opinions
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incorrect
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The findings from a study of training and skill development among employees of a company can be generalised to the population of:
All employees of that company
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All employees in that industry
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All unskilled employees in that industry
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All graduate-level employees
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The term 'data processing error' refers to:
activities or events related to the sampling process, e.g. non-response.
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incorrect
faulty techniques of coding and managing data.
correct
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problems with the implementation of the research process.
correct
incorrect
the unavoidable discrepancy between the sample and the population.
correct
incorrect
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