Chapter 24 Multiple choice questions - Business Research Methods 5e Student Resources

. Which of the following is not a tool of grounded theory?

Theoretical sampling

Coding

External validity

Constant comparison

. What do Strauss and Corbin mean by "open coding"?

Breaking data down and examining it to identify themes and concepts.

Coding without the intention of building a theory.

Drawing open brackets alongside key words and phrases.

Telling everybody about the way you have coded the data.

. What is a "substantive theory" in Strauss and Corbin's view?

One that operates at the highest level of abstraction.

One that is highly controversial and provokes a critical response.

One that relates to an empirical instance or substantive topic area.

One that is amenable to statistical analysis.

. What are memos?

Notes that researchers write to themselves.

Reminders of what is meant by key terms or phrases.

Building blocks for theorizing.

All of the above.

. Why should you start coding your data as soon as possible?

To sharpen your focus and help with theoretical sampling.

Because researchers always run out of time at the end of a project.

Because it is the easiest task to do.

To make sure that your initial theoretical ideas are imposed on the data.

. Why are Coffey and Atkinson critical of the way coding fragments qualitative data?

Because the research project becomes too deconstructed.

Because it results in a loss of context and narrative flow.

Because they think it should fragment the research project.

Because they like to criticize coding in general

. What is the difference between a concept and a category in grounded theory?

They are the same thing.

A concept is the name for a specific group of researchers.

Concepts are conceived by the participants only.

Concepts are grouped into categories.

. What is one of the main ethical problems associated with conducting a secondary analysis of qualitative data?

The participants may not have given informed consent to the reuse of their data.

It involves deceiving respondents about the nature of the research.

The secondary analyst must adopt a covert role and is at risk of "going native".

Respondents are likely to experience physical harm as a result of the process.

. What is meta-ethnography?

An approach used by Hodson (1996) involving the application of quantitative techniques to the analysis of a large number of ethnographic studies

An approach to primary analysis

An approach to secondary analysis

All of the above