Chapter 22 Multiple choice questions - Business Research Methods 5e Student Resources

. Conversation Analysis (CA) and Discourse Analysis (DA) differ from other qualitative research methods in that they treat language as:

a resource rather than a topic.

a language rather than a theory

a theory rather than a method.

a topic rather than a resource.

. In CA, the term "indexicality" means that:

the meaning of an utterance depends on the context in which it is used.

speech acts can be listed and indexed after transcription.

words are constitutive of the social world in which they are located.

people tend to wave their index finger in the air while speaking.

. Which of the following is one of the basic assumptions of CA?

Talk is ad hoc

Talk is random and off the cuff

Analysis is grounded in data

Talk can be unmeasured

. In a CA transcript, pauses and emphases are not to be regarded as:

A boring interlude in the conversation recorded.

A recording error with your audio recorder.

A breakdown in the conversation.

Incidental or of little significance.

. What is meant by the term "adjacency pair" in CA?

An interviewer and interviewee sitting next to each other.

Two linked phases of conversation.

Two similar questions asked consecutively. .

Two related participants.

. Heritage (1984, 1987) proposes that CA is governed by three basic assumptions, which are:

Talk is structured. Talk is forged contextually. Analysis is grounded in data.

Talk is cheap. Talk is forged contextually. Analysis is grounded in data.

Talk is structured. Talk is forged conservatively. Analysis is grounded in data.

Talk is structured. Talk is forged contextually. Analysis is grounded in discourse.

. What do discourse analysts study?

Forms of communication other than talk.

The way discourses "frame" our understanding of the social world.

The rhetorical styles used in written and oral communication.

All of the above.

. What is meant by the term "ethnographic particulars"?

Specific people who are involved as key informants in an ethnography.

A participant observation schedule that is used in qualitative research.

Factors outside the immediate context of an interaction.

The "here-and-now" context of situated talk.

. Potter and Wetherell use the term "interpretative repertoires" to refer to:

the process of making non-factual data appear to be factual.

the general resources people use to perform discursive acts.

the frames of reference audiences use to hear messages.

the stock of academic knowledge people draw upon in sociology.

. The anti-realist inclination of many DA researchers is controversial because it leads them to claim that:

quantitative research is inherently superior to qualitative research.

social structures determine the way individuals use language.

the technique is incompatible with feminist principles.

there is no pre-existing material reality that constrains individual action.