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Chapter 15 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 15 Multiple choice questions
Quantitative data analysis
Quiz Content
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What is the difference between interval/ratio and ordinal variables?
The distance between categories is equal across the range of interval/ratio data.
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Ordinal data can be rank ordered, but interval/ratio data cannot.
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Interval/ratio variables contain only two categories.
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Ordinal variables have a fixed zero point, whereas interval/ratio variables do not.
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What is the difference between a bar chart and a histogram?
Bar charts represent numbers, whereas histograms represent percentages.
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A histogram does not show the entire range of scores in a distribution.
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There are no gaps between the bars on a histogram.
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Bar charts are circular, whereas histograms are square.
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What does the term 'outlier' mean?
A score that is left out of the analysis because of missing data
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The arithmetic mean
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A type of variable that cannot be quantified
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An extreme value at either end of a distribution
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What is the function of a contingency table, in the context of bivariate analysis?
It shows the results you would expect to find by chance.
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It summarizes the frequencies of two variables so that they can be compared.
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It lists the different levels of
p
value for tests of significance
.
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It compares the results you might get from various statistical tests.
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If there were a perfect positive correlation between two interval/ratio variables, the Pearson's
r
test would give a correlation coefficient of:
- 0.328
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+1
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+0.328
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- 1
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What is the name of the test that is used to assess the relationship between two ordinal variables?
Spearman's
rho
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Allergy
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Cramer's
V
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Chi Square
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When might it be appropriate to conduct a multivariate analysis test?
If the relationship between two variables might be spurious.
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If there could be an intervening variable.
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If a third variable might be moderating the relationship.
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All of the above.
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What is meant by a "spurious" relationship between two variables?
One that is so ridiculously illogical it cannot possibly be true.
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An apparent relationship that is so curious it demands further attention.
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A relationship that appears to be true because each variable is related to a third one.
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One that produces a perfect negative correlation on a scatter diagram.
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A test of statistical significance indicates how confident the researcher is about:
understanding the data set
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passing a test about their significant other.
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the inter-coder reliability of their structured interview schedule.
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generalising their findings from the sample to the population.
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Setting the
p
level at 0.01 increases the chances of making a:
Type I error
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Type II error
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Type III error
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all of the above
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