Chapter 14 Multiple choice questions - Business Research Methods 5e Student Resources

. The term "secondary analysis" refers to the activity of

analysing your own data in two different ways.

conducting a study of secondary schools.

analysing existing data that has been collected by another person or organization.

working part time on a project alongside other responsibilities.

. Why might secondary analysis be especially useful as a method for students?

It is a very easy method to use.

It saves time and money.

It does not require any knowledge of statistics.

It means just rehashing someone else's research.

. Which of the following is a disadvantage of secondary analysis?

It does not immerse the researcher in the field of study.

It tends to be based on high quality data and is too complex.

It allows for too many mixed methods.

It allows you to review research not once, but also for a second time. .

. The large samples used in national surveys enable new researchers to:

Evaluate the inter-coder reliability of the data

Identify any bias in the question wording

Avoid using probability sampling

Conduct subgroup analysis

. Which of the following is an advantage of using secondary analysis?

The researcher's lack of familiarity with the data.

It allows students to access data which would be expensive and time consuming to collect.

Hierarchical datasets can be very confusing.

The researcher has no control over the quality of the data.

. What is a disadvantage of secondary sources?

They are lengthy to read.

Those involved in will not have been involved in the collection of data.

The reports might be long-winded.

The research methodology of the secondary source is usually not outlined in the report.

. What is one of the advantages that official statistics have over structured interview data?

The researcher can conduct natural experiments in the field.

They are completely objective and reliable.

They have greater measurement validity.

They allow the researcher to identify social trends over time.

. Which of the following is a potential limitation of secondary analysis?

Absence of analysts of secondary data.

Absence of researchers to collect the data.

Absence of keys to the office.

Absence of key variables.

. What is the "ecological fallacy"?

The research into failing ecologies.

The assumption that secondary data analysis can be carried out at home.

The error of making inferences about individual behaviour from aggregate data.

The myth that it is easy to research environmentalist action groups.

. Why has the secondary analysis of official statistics been seen as an "unobtrusive" method?

It increases the risk of "reactive effects" from participants.

The researcher is removed from the social settings that they are investigating.

The data were originally collected for the same purposes as those of the current researcher.

They do not intrude too much into the researcher's spare time.