Chapter 13 Web links

Quantitative research using naturally occurring data: structured observation and content analysis

Research ethics when conducting observations

As with any type of research method, it is imperative to consider research ethics. This is a useful guide for thinking about your own and your participant’s safety.

British Media Online

The majority of the main UK newspapers (and many overseas publications) are available in electronic format, either through their own websites or can be found through British Media online:

Computer-aided Analysis

There are a number of software programmes available to support computer-aided content analysis, some of which are free and can help you to draw out relationships and themes from your research. Examples include the General Inquirer, TextSTAT, Concordance and Wordstat. Visit the links below to find out more:

The Content Analysis Guide

This site is linked to the book The Content Analysis Guidebook, written by Kimberely A. Neuendorf. It contains a large amount of material relating to content analysis as well as links to other content analysis web sites.

Overview: Content Analysis

This is another example of a site which provides introductory information about content analysis. It is maintained by the Writing Centre at Colorado State University.

Intercoder Reliability

This site is dedicated to the issue of intercoder reliability and its relevance to content analysis. This is an important issue whenever a content analysis is undertaken and this site helps to guide the researcher through many of the key points that have to be taken into account.