Chapter 13 Multiple choice questions - Business Research Methods 5e Student Resources

. Which of the following is an issue usually associated with survey research?

The problem of objectivity

The problem of robustness

The problem of omission

The problem of "going native"

. A key advantage of structured observation over survey research is that:

it does not rely on the researcher's ability to take notes.

it does not impose any expectations of behaviour on the respondents.

the researcher is immersed as a participant in the field they are studying.

it allows you to observe people's behaviour directly.

. What is an observation schedule?

A set of explicit rules for assigning behaviour to categories.

A timetable of days on which you plan to carry out your observation.

A list of questions to ask your interviewees.

A way of testing for measurement validity.

. Mintzberg conducted a study of what managers do in their day-to-day work. What type of observational behaviour is this?

Short time periods

Incidents

Individuals

Long time periods

. It may not be possible to use a probability sample to observe behaviour in public places because:

the findings of such studies are not intended to have external validity.

it is not feasible to construct a sampling frame of interactions.

it is difficult to gain access to such social settings.

researchers prefer not to use random samples whenever possible.

. Which of the following is not a type of sampling used in structured observation?

Focal sampling

Scan sampling

Emotional sampling

Behaviour sampling

. What is intra-observer consistency?

The degree of observation training the observer gets.

The observations made about the constitution.

The introverts club and their structure.

the degree of consistency of the application of the observation schedule over time

. What is meant by the term "reactive effect"?

If people know they are being observed, they may change their behaviour.

Researchers sometimes react to their informants' behaviour with horror.

Research subjects may have a bad reaction to the drugs they are given.

The participants may react to the observer's perfume.

. One of the criticisms often levelled at structured observation is that:

it does not allow us to impose any framework on the social setting.

it only generates a small amount of data.

it is unethical to observe people without an observation schedule.

it does not allow us to understand the meanings behind behaviour.

. Which of the following is an advantage of content analysis?

It is difficult to ascertain the answers to 'why' questions through content analysis

Content analysis is a very transparent research method

Coding manuals often require some interpretation on the part of the coders

A content analysis can only be as good as the documents on which the practitioner works