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Chapter 13 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 13 Multiple choice questions
Quantitative research using naturally occurring data: structured observation and content analysis
Quiz Content
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not completed
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Which of the following is an issue usually associated with survey research?
The problem of objectivity
correct
incorrect
The problem of robustness
correct
incorrect
The problem of omission
correct
incorrect
The problem of "going native"
correct
incorrect
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not completed
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A key advantage of structured observation over survey research is that:
it does not rely on the researcher's ability to take notes.
correct
incorrect
it does not impose any expectations of behaviour on the respondents.
correct
incorrect
the researcher is immersed as a participant in the field they are studying.
correct
incorrect
it allows you to observe people's behaviour directly.
correct
incorrect
*
not completed
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What is an observation schedule?
A set of explicit rules for assigning behaviour to categories.
correct
incorrect
A timetable of days on which you plan to carry out your observation.
correct
incorrect
A list of questions to ask your interviewees.
correct
incorrect
A way of testing for measurement validity.
correct
incorrect
*
not completed
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Mintzberg conducted a study of what managers do in their day-to-day work. What type of observational behaviour is this?
Short time periods
correct
incorrect
Incidents
correct
incorrect
Individuals
correct
incorrect
Long time periods
correct
incorrect
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not completed
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It may not be possible to use a probability sample to observe behaviour in public places because:
the findings of such studies are not intended to have external validity.
correct
incorrect
it is not feasible to construct a sampling frame of interactions.
correct
incorrect
it is difficult to gain access to such social settings.
correct
incorrect
researchers prefer not to use random samples whenever possible.
correct
incorrect
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not completed
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Which of the following is
not
a type of sampling used in structured observation?
Focal sampling
correct
incorrect
Scan sampling
correct
incorrect
Emotional sampling
correct
incorrect
Behaviour sampling
correct
incorrect
*
not completed
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What is intra-observer consistency?
The degree of observation training the observer gets.
correct
incorrect
The observations made about the constitution.
correct
incorrect
The introverts club and their structure.
correct
incorrect
the degree of consistency of the application of the observation schedule over time
correct
incorrect
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not completed
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What is meant by the term "reactive effect"?
If people know they are being observed, they may change their behaviour.
correct
incorrect
Researchers sometimes react to their informants' behaviour with horror.
correct
incorrect
Research subjects may have a bad reaction to the drugs they are given.
correct
incorrect
The participants may react to the observer's perfume.
correct
incorrect
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One of the criticisms often levelled at structured observation is that:
it does not allow us to impose any framework on the social setting.
correct
incorrect
it only generates a small amount of data.
correct
incorrect
it is unethical to observe people without an observation schedule.
correct
incorrect
it does not allow us to understand the meanings behind behaviour.
correct
incorrect
*
not completed
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Which of the following is an advantage of content analysis?
It is difficult to ascertain the answers to 'why' questions through content analysis
correct
incorrect
Content analysis is a very transparent research method
correct
incorrect
Coding manuals often require some interpretation on the part of the coders
correct
incorrect
A content analysis can only be as good as the documents on which the practitioner works
correct
incorrect
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