Skip to main content
United States
Jump To
Register or Log In
Register or Log In
Disciplines
Disciplines
Accounting
arrow_forward
Anthropology
arrow_forward
Art and Architecture
arrow_forward
Biology and Life Sciences
arrow_forward
Business/Marketing
arrow_forward
Chemistry
arrow_forward
Classical Studies
arrow_forward
Communication, Media Studies, & Journalism
arrow_forward
Criminal Justice/Criminology
arrow_forward
Earth and Environmental Science
arrow_forward
Economics
arrow_forward
Education
arrow_forward
Engineering
arrow_forward
English
arrow_forward
Finance
arrow_forward
Geography
arrow_forward
Health Sciences and Nursing
arrow_forward
History
arrow_forward
Law
arrow_forward
Music
arrow_forward
Neuroscience
arrow_forward
Philosophy
arrow_forward
Physics
arrow_forward
Political Science/Politics
arrow_forward
Psychology
arrow_forward
Religion
arrow_forward
Social Work
arrow_forward
Sociology
arrow_forward
Women's, Gender & Sexuality Studies
arrow_forward
Instructors
Students
Integration
Contact Us
Back to top
Chapter 12 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 12 Multiple choice questions
Asking questions
Quiz Content
*
not completed
.
An open question is one that:
can help to generate answers for closed questions.
correct
incorrect
does not suggest or provide a limited range of responses.
correct
incorrect
allows respondents to answer in their own words
correct
incorrect
all of the above.
correct
incorrect
*
not completed
.
In order to post-code answers to open questions, it is necessary to:
count the frequency with which each answer has been given.
correct
incorrect
categorise unstructured material and assign a code number to each category.
correct
incorrect
identify the three most commonly cited responses and give them a code.
correct
incorrect
find out where each respondent lives and make a note of their postcode.
correct
incorrect
*
not completed
.
Which of the following is
a disadvantage
of using closed questions in a survey?
It makes answers easier for the researcher to process and analyse.
correct
incorrect
It minimises the risk of variability in the way answers are recorded.
correct
incorrect
They prevent respondents from giving spontaneous, unexpected answers.
correct
incorrect
Closed questions are quicker and easier for respondents to complete.
correct
incorrect
*
not completed
.
Informant factual questions are those that:
attempt to identify the normative standards and values held by a social group.
correct
incorrect
ask people about the characteristics of a social setting or entity that they know well.
correct
incorrect
seek to find out about people's attitudes and opinions on a range of topics.
correct
incorrect
enquire about personal details such as age, income and occupation.
correct
incorrect
*
not completed
.
Which of the following is a key premise when designing your questionnaire?
Remember your research questions
correct
incorrect
Never ask a closed question.
correct
incorrect
Use ambiguous terms to put respondents at ease.
correct
incorrect
Vignettes are easier to use than an open question.
correct
incorrect
*
not completed
.
You should avoid using double-barrelled questions in a survey because:
a respondent should only have one surname, and not a double barrelled one.
correct
incorrect
they make the questions too long, so respondents lose interest.
correct
incorrect
they are too abstract.
correct
incorrect
they confuse respondents by asking about two different things.
correct
incorrect
*
not completed
.
Leading questions should also be avoided as:
they suggest a certain answer and so may bias the results.
correct
incorrect
they create a mismatch between the question and its possible answers.
correct
incorrect
they involve negative terms and unnecessary jargon.
correct
incorrect
they ask about several different things at the same time.
correct
incorrect
*
not completed
.
A vignette question is one that asks respondents to think about:
family obligations to care for sick relatives.
correct
incorrect
an intensely painful and sensitive issue in their personal life.
correct
incorrect
a scenario involving imaginary characters in a realistic situation.
correct
incorrect
their favourite kind of salad dressing.
correct
incorrect
*
not completed
.
Piloting a questionnaire is a worthwhile exercise because it will
test out your questions on some of the people who will be in the final sample.
correct
incorrect
identify and amend any problems in the question wording, order and format.
correct
incorrect
find out what a trained pilot would think of the subject matter.
correct
incorrect
all of the above.
correct
incorrect
*
not completed
.
A question bank is a useful resource for:
studying the way questions have been successfully used in previous surveys.
correct
incorrect
stealing other people's questions without their permission.
correct
incorrect
learning more about your topic so that you can devise leading questions.
correct
incorrect
keeping the money from your funding agency in a safe place.
correct
incorrect
Exit Quiz
Next Question
Review & Submit
Submit Quiz
Reset
Are you sure?
You have some unanswered questions. Do you really want to submit?
Printed from , all rights reserved. © Oxford University Press, 2023
Select your Country
×